UltraNormal

You know what I love about our industry? We make up words. We make up stupid words. At AOL, we make up stupid acronyms and codenames for things. The other day, I was in a meeting about a project to add dynamic content to a currently static product. It was me and a bunch of uber-geeks and we were struggling to describe the process of taking this static content and making it dynamic. That's when I made up Dynamicize. So, this is how the rest of the meeting went, with frowns from the guy with no sense of humor:

Me: So, it gets dynamitated after it leaves System X and before it gets to System Y or does it happen somewhere else?
Other Guy With Sense of Humor: No, the dynamicization happens between System Y and System Z, as you can clearly see in my squiggly lined illustration on the white board.
Guy With No Sense of Humor: Ok, the process to create this dynamic content happens here (points to white board, frowns, head explodes).

and... scene.