My Slides from Future of Social Media

Making Marketing More Human Through Technology

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I finished speaking at *The Future of Social Media"... it was fun telling them not to join twitter if they're just going to be marketers and not actually be human. I told them other stuff too, I think.

I didn't have a lot of time to talk about the future, so I didn't get to talk about identity vs. persona and my three categories of social networks... maybe next time. I'm pretty sure I scared the hell out of them when I talked about reputation stuff.

Some things I mentioned that either I didn't put the URL for in the slides or didn't have in the slides at all:

• The quote from Jeremy Tanner about twitter spammers comes from his fantastic blog post - read the whole thing.
• You can read The Cluetrain Manifesto online for free.
• I talked a little bit about Seth Godin. His blog may be a little pat, but I've learned a lot about marketing and product development from his books.
• My interest in reputation started with Cory Doctorow's Down and Out in The Magic Kingdom. It introduces the idea of "whuffie" which captured my imagination. I hope to some day implement a real whuffie system online. I came really close once.

I think that's it... hopefully the people who saw it enjoyed it and got something out of it. It was a lot of fun preparing it.